Privacy Policy

Last updated October 16, 2026

Anchor Frame (“we”, “us”) helps local service businesses win back old quotes and past customers, and builds websites for them. This policy covers what we collect through anchorframe.com, hvacowners.com and our texts and calls, and what we do with it.

What we collect

  • Your name, company name and mobile number, when you fill in a form on our sites, and anything you tell us when you text or talk to us (like your email or a time for a call).
  • Business information you send us, by text or email: services, service area, hours, photos, logo, licence numbers.
  • Publicly available business information we may have found before contacting you, such as your business name, city, phone number and website.
  • Basic usage data, such as which template you selected and the pages you viewed, so we know what to build.
  • How you use our pages: how far you scroll, the numbers you put in our calculator, which buttons you click and how much of our videos you watch. We use Microsoft Clarity, which records clicks, scrolling and mouse movement and sets cookies, so we can see which parts of a page work. See Microsoft's privacy statement.

Why we collect it

  • To text or call you about what you asked for, book a call with you, and reply when you text back.
  • To build and deliver the website you asked for.
  • To improve which templates and copy we offer.

Text messages

  • We text you only after you check the consent box and give us your number. Consent is never a condition of any purchase.
  • Message frequency varies. Message and data rates may apply.
  • Reply STOP at any time to stop all messages. Reply HELP for help, or email us at theanchorframe@gmail.com.
  • We do not sell, rent or share mobile numbers or SMS consent with anyone for their own marketing. Numbers are shared only with the messaging provider that delivers our texts, and only to deliver them.

Your customers' information (clients only)

  • If you hire us, you give us your list of old quotes and past customers. We use it only to message those people for you, in your shop's name.
  • We never sell your list and never give it to another shop or anyone else we work with.
  • Anyone on your list who replies STOP is never messaged again.
  • When you stop working with us, ask and we delete your list, except where we must keep proof of consent or opt-outs.

Who else sees your data

  • Our hosting, database, analytics (Microsoft Clarity) and messaging providers, purely so the service runs.
  • Anyone we are legally required to disclose to.
  • Nobody else. We do not sell your information.

How long we keep it

  • While we are building or hosting your site, and afterwards only as long as needed for records. Ask us to delete it and we will, except where we must keep proof of messaging consent.

Your choices

  • Reply STOP to end texts.
  • Email theanchorframe@gmail.com to see, correct or delete what we hold about you.
  • Depending on where you live you may have additional rights over your personal information. Email us and we will honour them.

Children

  • This service is for businesses. We do not knowingly collect information from anyone under 18.

Changes

  • If this policy changes we will update the date at the top.

Questions: theanchorframe@gmail.com